Norton, a leader in Cyber Safety and part of Gen, announced AI-powered deepfake protection in the Norton Genie AI Assistant on Norton 360 mobile apps. Currently in early access phase, Norton Deepfake Protection enables people to defend themselves from malicious AI-generated audio and video content.
Initially available on select Microsoft Copilot+ PCs, people can now protect themselves not only from everyday scams, but also AI scams even if they don't have an AI PC.
Norton Deepfake Protection in the Genie AI Assistant includes the ability to analyze audio and visual content for signs of manipulation. Beyond detecting AI-generated voices used in fraudulent schemes, the feature provides an added layer of contextual protection by spotting inconsistencies or faint deformations in the physical features of people appearing in videos. If a harmful deepfake is detected, the Genie AI Assistant will provide conversational Cyber Safety guidance and suggestions on what to do next.
Currently, Norton Deepfake Protection in Genie Scam Protection supports English-language YouTube videos with plans to expand platform and language support in future updates. To check for signs of scams in video content, people can upload YouTube links to Norton Genie AI Assistant and receive real-time guidance on the authenticity of a video. If malicious AI-generated content is found, the Genie AI Assistant will flag it and provide advice on what to do next.
The early access version of Norton Deepfake Protection is currently available in Norton 360 mobile products in the US, UK, Australia, and New Zealand, across Android and iOS devices with desktop support coming soon. The focus at Norton on AI-powered scam protection won't stop here. Later in the year, deepfake protection for AI PCs will extend to devices powered by Intel chipsets, and more advanced detection capabilities will be available on both desktop and mobile platforms. For more information, visit https://us.norton.com/feature/ai-scam-protection.
Leena Elias, Chief Product Officer at Gen
As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives. The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear.
