Kingfisher plc, a leading international home improvement company, and Google Cloud announced a multi-year partnership to significantly improve the online shopping experience for Kingfisher's customers using agentic AI.
Through its strategic technology investment in Google Cloud technologies, Kingfisher will move beyond traditional keyword search on its sites, including B&Q, Castorama France and Poland, and Brico Dépôt France, and toward enabling proactive, AI-driven shopping assistants.
This deal focuses on two key areas:
Intelligent search with Vertex AI: Kingfisher is upgrading to Vertex AI Search for Commerce, moving from rigid keywords to intuitive, conversational discovery. This shift aligns with modern shopper behaviour to deliver faster, more precise results. Early trials at B&Q have already shown meaningful results.
Pioneering AI-driven shopping through agentic commerce: This partnership with Google Cloud will help Kingfisher unlock its extensive product and data catalogues to build proactive Al shopping agents. These agents will empower customers with their capability to plan complex home improvement projects, generate smart shopping lists, and execute seamless purchases.
This agreement builds on a long-standing relationship with Kingfisher utilizing Google Cloud to enhance its digital capabilities and fuel omnichannel growth. It is already delivering results, with e-commerce accounting for more than 20% of Kingfisher's Group sales.1 It also expands on the success of Kingfisher's in-house AI platform, Athena, which launched in 2023 to power virtual assistants like Hello Casto and Hello B&Q.
Beyond these customer tools, Kingfisher works closely with Google's Ads and Shopping teams to improve online performance. Supporting all of this is the modernization of Nucleus, Kingfisher's central data lake, which ensures the company has a secure and powerful data foundation for its future AI projects.
1 E-commerce represented 20.7% of Group sales as of Q3 ended 31 October 2025.
Thierry Garnier, CEO of Kingfisher plc
Through this partnership with Google Cloud, we are enabling our customers to search for and buy home improvement products with AI—delivering a fully personalised and easy shopping experience. These investments put Kingfisher at the forefront of AI-powered shopping, delivering meaningful innovation as part of our expanding digital ecosystem, and helping us to meet rapidly evolving customer needs.
Matt Renner, President and Chief Revenue Officer at Google Cloud
Kingfisher is setting a new standard for how retailers can use innovative cloud solutions to solve complex customer problems. By integrating Google Cloud's Vertex AI and preparing its data for an agentic future, they are creating truly helpful, conversational shopping experiences. We are proud to be a part of Kingfisher's digital transformation across the UK and Europe.
